- Try to post regularly and often. The new material might be anything from a short story or an essay about something to information or thoughts about some trend in the news. Even routinely changing the background appearance of your website helps
- Paid-for websites always do much more than free ones. Adverts irritate your reader. There’s no such thing as a free lunch: being repeatedly faced with adverts targeted using algorithms based on their web visiting behaviour will drive your readers away.
- Try to include plenty of images and multimedia. Most people prefer books and ereaders for ordinary text, but a website wins hands down for the bells and whistles. Always play to those strengths.
- Offer freebies. Advertise your for-sale work by all means, but make samples available for free.
- Return favours. If a friend helps you along on their blog, or even simply follows you, follow them back and support them, too. You don’t do that? Learn.
- Don’t be arrogant. Always remember that it’s arrogant to think your work is so wonderful that others should be reading your material when you don’t read anyone else’s. You’ve no idea how often I come across that attitude amongst other writers.
I wonder if anyone will actually read this?