Paradoxically it was LACS that realised that familiar stories could still provide twenty-first century children's entertainment: celebrity cage-fighting.
The prime-time televised series was an instant smash hit. Viewing figures soared for the Blyton-Seuss grudge match, the Gruffalo's mouse-squashing scene, and a particularly nasty contest involving Thomas The Tank Engine and eye-gouging.
One billion viewers worldwide tuned in for the slightly anticlimactic grand final: The Very Hungry Caterpillar simply devoured Peppa Pig in two mouthfuls.
A second series is planned for 2016.